Diana Jenkins is the chairman and founder of Neuro; a premium functional beverage line that uses the power of science to ignite the body’s reaction to all the ways consumers live out loud.
Established in 2007, Diana assembled a team of nutritionists and researchers and developed not only the functions of each Neuro, but also the taste and entire look and feel of the brand. Each Neuro is the culmination of Diana’s desire to provide consumers with a premium product that offers the right result at the right time. As the visionary behind Neuro, Diana created all aspects of Neuro from the iconic, eye-catching and fully-recyclable bottles to the unique formulations that are low in calories and contain no artificial flavors or colors.
In addition to being a successful entrepreneur, Diana is a celebrated international human rights activist and philanthropist.
Diana is the founder of the Sanela Diana Jenkins Foundation which is dedicated to restoring dignity, prosperity, justice and hope to her home country of Bosnia and Herzegovina. She is an advisor to the Bosnian president and also founded the Sanela Diana Jenkins Human Rights Project (SDJHRP) at the UCLA School of Law. To benefit SDJHRP, which brings war criminals to justice through legal resources and technology, Diana created and produced a fine art coffee table book, Room 23, which features artistic photographs of some of the world’s most famous actors, models and musicians. Through her global network, which includes heads of industry, political leaders and socially conscious leaders in the entertainment industry, Diana has raised millions of dollars for AIDS research as well as relief efforts in Darfur and Haiti.
In 2008, Diana received the prestigious Mostar Peace Connection Prize for her international humanitarian efforts. Previous recipients of this honor include Bono and former South African President, Nelson Mandela.
Diana resides in Southern California with her family.